As a certified business consultant, Richard Cantner has helped start eight companies since 2011. He regularly meets with clients to discuss business issues including securing loans, financial statements, and hiring. Richard Cantner takes time out of his busy schedule for entertainment and particularly enjoys reading books by television host and author Bill O’Reilly.
Bill O’Reilly is well-known as a Fox News host, but he is also a New York Times best-selling author. His last completed book, Killing the Rising Sun, marked the 10th time one of his books reached the top of the best-seller list. Additionally, films based on O’Reilly’s previous books aired on the National Geographic Channel. Of these adaptations, Killing Lincoln and Killing Jesus were both nominated for an Emmy.
Although the aforementioned books are all historical thrillers, his latest book, Old School: Life in the Sane Lane, co-authored with Bruce Feirstein, focuses on modern culture and is set to be released March 28, 2017.
Based in Florida, Richard Cantner brings decades of operations and engineering experience to his role as a certified business consultant. Specializing in marketing, finance, and hiring strategies for entrepreneurs, Richard Cantner draws on his extensive experience starting and operating businesses. Some key factors to consider when starting an enterprise include:
1. Sell what people want to buy. People frequently enter into a business selling something they like and expect others to as well, rather than a product or service with a proven track record.
2. Constantly look for ways to reduce costs. Consider furnishing your space with secondhand items and negotiate with vendors (paying upfront can give you some leverage).
3. Focus on marketing. Get the word out. Sales are the lifeblood of a business and marketing is the primary way to get leads. Once you have a customer, the right marketing strategy will also help you retain them.
4. Find a mentor. Look for someone objective and reliable who will hold you accountable. Another set of eyes can be an invaluable resource.